Business deals set the tone of the Latin America's largest swine and poultry trade fair
For those of you who were able to attend the AveSui Latin America 2016 and check out all of the recent trends and news first-hand, this newsletter is a great opportunity to look back on the event through photo and video statements of the exhibitors.
Those who could not make it to the event can check out a brief run-through of all three days of the AveSui 2016 - the largest poultry and swine industry trade fair in Latin America -, held between May 3rd and 5th in CentroSul, Florianópolis (state of Santa Catarina), proving that agribusiness is still strong in Brazil, despite the recent economic downturn. All 200 brands on display at the fair - 50 of which were participating for the very first time -, including companies from Brazil, China, U.S. and European Union, showcased cutting-edge machinery, products and technologies to help pig and poultry farmers to expand their business activities, cut down on costs, and boost animal health conditions and overall quality. One of the new additions to this edition was the corporate innovation hall - meshed together with the trade fair - where exhibitors and partners introduced novelties and discussed trends and outlooks for the Brazilian agribusiness industry.
Go to the Photo Album to check out the 2016 AveSui highlights
During its 15th annual edition, AveSui introduced a groundbreaking business-oriented concept within the industry's trade fairs in Brazil. "We decided to break the pattern. Our goal is to target audiences seeking business opportunities. Considering the popularization of the term "fair" across different events, we decided to bet on a much more select audience in order to generate first-rate results and opportunities to our exhibitors, who welcomed business-oriented visitors from across Brazil and Latin America to their stands - focusing their efforts on actual buyers. The novelties and solutions featured by more than 50 new companies, which chose AveSui to display their products and services in Brazil, helped visitors learn more about state-of-the-art developments and trends in pig and poultry farming around the world during the only international trade fair in the country," said Andrea Gessulli, director at Gessulli Agribusiness.
The major highlight this year was the massive participation from both foreign exhibitors and buyers. While companies from several other countries chose the 2016 AveSui to prospect new opportunities in the Brazilian market - either by installing plants or forging partnerships with local entrepreneurs -, Latin American visitors were responsible for most business deals closed at the fair. The heavy presence of Chinese companies among the international exhibitors strengthened the Asia/Brazil business partnership in the swine and poultry industry.
Click here to check out the statements of visitors who traded at AveSui. 2016 AveSui video
Recently settled in Curitiba (state of Paraná), Zhengchang - one of the largest agribusiness project and equipment supplier in China - secured two major projects during AveSui and has already RSVP'd to the 2017 edition.
Shenzhen-based Leveking Bio-engineering, a company focused on the production of enzymes for animal feed, also confirmed its attendance as an exhibitor in the next edition of AveSui: "Our participation this year was a total success, and we will definitely be back in 2017," said the company's CEO, Wang Jianying.
But the Asians weren't the only ones who managed to secure new business ventures at the event: Spain's Silos Córdoba, which develops grain storage systems, also networked key producers in Brazil, Peru, Bolívia and Colombia. "We have great interest in the Latin American market, but we consider Brazil as an entirely separate continent, which is why it was so important for us to be part of AveSui," said Jorge Garcia, sales director for Latin America.
Santa Catarina's Imoto, a benchmark in machinery and engine manufacturing, attended the fair in partnership with Italian company Caredi, and had a positive assessment of the event. According to the business manager, André Boschetti, several international sales were made for countries such as Bolivia and Uruguay, in addition to contacts networked for upcoming projects in Latin America. "Most of our activities here opened up new business horizons, both in terms of machinery and projects. We started doing business in Latin America through this fair, before which we only operated in Brazil. The company based in Xanxerê (Santa Catarina), Indumax, also did very well at the 2016 AveSui, introducing innovative products such as a contamination-proof feed mixer (which earned the company an innovation patent). The end results exceeded the company's expectations, securing projects in Colombia, Argentina, and Paraguay, as well as several Brazilian states.
In addition to the three-day trade fair, AveSui also featured workshops and a congress on precision livestock farming, biomass and bioenergy, a forum on pig low carbon emission, pig farming and animal well-being, consumption awareness and animal recycling, among several other topics. The "Who's Who: Biggest and Best" award ceremony rewarded Brazilian cooperatives and personalities in the pig and poultry farming industry, representing a great opportunity for networking among exhibitors and cooperatives.
The main highlight of AveSui's scientific technical area was the Precision Livestock Farming Congress, which featured prominent speakers from Brazil and abroad, as well as a lecture by Dr. Tomas Norton, professor at the University of KU Leuven, in Belgium, who spoke about "Listening to the Animals" (Sound Talks). Dr. Norton also granted an exclusive interview to be published in the next edition of the Avicultura Industrial magazine.
And all that was just a sneak peak at the 2016 AveSui! Check out all the interviews and behind-the-scenes of the largest trade fair of the swine and poultry industry in upcoming editions of the Avicultura Industrial and Suinocultura Industrial Magazines, or take a look at the AveSui media coverage by TV Gessulli.